In a strategic move to gallop ahead in the world of Irish horseracing, William Hill is making headlines with the introduction of four dynamic individuals as brand ambassadors. This leap aligns with William Hill’s ambitious plan to enrich its content offerings in the vibrant Irish racing scene. William Hill is not just placing bets; it’s placing its trust in horseracing influencers. The quartet of Gavin Cromwell, J J Slevin, Sean Flanagan, and Jane Mangan bring a wealth of experience, from Cheltenham triumphs to broadcasting brilliance.
These racing maestros won’t just be seen in the saddle; they’ll be crafting captivating blogs covering major events and news. Additionally, expect a regular dose of video content tailored for William Hill’s social media platforms.
William Hill isn’t just extending the reign of the Champion Chase at the Punchestown Festival; it’s making a significant three-year commitment. But that’s not all – additional sponsorships for races like the William Hill Boyne Hurdle at Navan on 11 February signal a broader stride into the Irish racing domain.
William Hill isn’t merely sponsoring events; it’s forging a partnership with Off The Ball, an Irish sports media company. Together, the two companies will create a wave of joint-branded live horse racing events across Ireland. From podcasts to radio shows, website features to live digital content, the collaboration aims to paint the town racing. All four of the recently designated Irish horse racing ambassadors will be featured at the inaugural event, which is set for February 1st, ahead of the Dublin Racing Festival.
Andrew McCleave, Head of Marketing at William Hill (Ireland), shares the company’s vision for 2024, stating, “William Hill has a long proud history in horse racing, specifically in the UK, and for 2024 we want to position ourselves at the heart of racing in Ireland as well. We are delighted to announce Gavin Cromwell, J J Slevin, Sean Flanagan and Jane Mangan as our new horse racing ambassadors in Ireland. All four are very talented in their fields and will be able to offer fascinating and unique insight to our followers.”
William Hill is committing to the Champion Chase at the Punchestown Festival for the next three years, solidifying its presence at prestigious racing events. The strategic move to embrace new ambassadors and extend its racing sponsorships signifies a bold step into the heart of Irish horseracing. With Off The Ball as a collaborator, the racing enthusiasts of Ireland are in for an exhilarating journey through podcasts, radio shows, and live events. William Hill isn’t just betting; it’s racing towards a new era of horseracing entertainment.
