A fresh year brings about a new identity for Alfa Romeo’s F1 team, now known as Stake, and they are set to unveil their upcoming C44 car early next month. Stake has joined forces with Alfa Romeo for an F1 Title Partnership.

Throughout the upcoming season, the team will compete under the name Alfa Romeo F1 Team Stake, reflecting the change across their social media platforms, now identified as @alfaromeostake. This partnership spans both the 2024 and 2025 seasons, extending and amplifying their existing business collaboration.

Alessandro Alunni Bravi, Team Representative of Alfa Romeo F1 Team Stake, said: “Last season represented the start of Stake’s journey in Formula One, and the brand’s new role headlining Stake F1 Team represents the natural and exciting next step on this path.

“Stake not only successfully tapped into Formula One’s growing fan base to enhance its own community, but also introduced a completely new audience to the sport, something that benefited not only our team but also everyone else in F1.

“We had the opportunity to participate in some incredible activations with some of Stake’s ambassadors, including Argentine football legend Sergio Aguero and Indian-Canadian rapper Karan Aujla.” The Alfa Romeo team, affiliated with the Sauber Group of Companies, is scheduled to unveil the C44 car on February 5 in preparation for the upcoming season.

Edward Craven, Co-Founder of Stake, commented: “We are thrilled with the opportunity to bring an electrifying and brand-new identity into our Formula One team, kickstarting the F1 season with a bold team name, Stake F1 Team.

“Fuelled by deep passion for speed, innovation, and pushing boundaries, we are now ideally positioned to take the team to unprecedented heights from 2024 and beyond.

“The upcoming years will be a thrilling ride with some mind-blowing activations planned that will redefine excitement on and off the track. So, brace yourselves and stay tuned, as the Stake F1 Team accelerates towards an exciting future!”

Moreover, Stake’s streaming service, Kick, has secured the naming rights for Sauber Motorsport’s chassis. They’ve established an Alfa Romeo F1 Team Kick Esports squad for the 2023-2024 F1 Sim Racing World Championship. However, this isn’t the sole strategic action undertaken by the company. Craven reportedly acquired a stake in PointsBet in December, as per reports from Australian media.

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