Sports Information Services (SIS) proudly unveils a groundbreaking collaboration with the esteemed Korea Racing Authority, a strategic alliance set to redefine and enhance live racing coverage. This significant partnership represents a crucial stride forward in SIS’s commitment to providing top-notch content. By incorporating premier horseracing fixtures from the iconic tracks of Busan and Seoul, this venture aims to not only enrich SIS’s offerings but also make a substantial contribution to its expanding global portfolio.

Under the terms of the agreement, a remarkable 202 fixtures annually, consisting of 1,800 races, will be made available to operators worldwide. SIS, renowned for its 24/7 live betting channels, will provide an immersive experience by offering live coverage of these horseracing events. The coverage will feature live-streamed pictures, real-time data, and on-screen graphics enriched with betting triggers, ensuring an engaging and dynamic experience for viewers.

This strategic move is part of SIS’s broader global expansion strategy, following recent successful ventures to incorporate racing content from Australia and South Africa into its repertoire. Conall McSorley, SIS Head of International Horse Racing, EMEA, expressed enthusiasm about the collaboration, asserting, “Korea has long provided quality racing, and by enhancing our content offering to include fixtures from Busan and Seoul, we are providing operators and their customers with the broadest range of betting opportunities from around the world.”

McSorley further stated: “SIS is very familiar with the Korean racing product and with our specialist traders pricing markets, we are sure that both operators and bettors will respond positively.”

SuHyeong Lee, Korea Racing Authority Head of International Races and Relations, echoed the excitement, emphasizing: “SIS is renowned throughout the industry for delivering the best international racing content and we are thrilled to be able to expand the visibility of our racing through this deal. We firmly believe this will successfully widen the popularity of horse racing from Korea and are sure that our offering will be well received globally.”

Lee expressed confidence that the partnership would successfully amplify the global popularity of horse racing in Korea, anticipating a positive reception from audiences across the globe. As SIS continues to forge strategic alliances and expand its horizons, this collaboration stands as a testament to its commitment to delivering diverse, high-quality content to the ever-growing audience of horseracing enthusiasts.

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