Affinity Interactive, a leading player in the gaming and entertainment industry, has recently appointed Scott Butera as its President and CEO. With a career spanning over 30 years across various sectors including gaming, hospitality, media, entertainment, and sports, Butera brings a wealth of experience and a proven track record of driving growth and innovation to his new role.
Scott Butera
A Stellar Background
Before joining Affinity Interactive, Butera served in CEO and President roles at several renowned organizations, including MGM Resorts International, the Arena Football League, Foxwoods Resort & Casino, Tropicana Entertainment, and Trump Entertainment, among others. His diverse experience has equipped him with a deep understanding of the industry landscape and positioned him as a visionary leader capable of steering Affinity Interactive to new heights.
Spearheading Innovation at Affinity Interactive
During his tenure at Affinity Interactive’s Sports Information Group (SIG), Butera led initiatives that revolutionized retail and business product development, driving e-commerce sales for the Daily Racing Form. His strategic vision and leadership have played a pivotal role in expanding product offerings and enhancing the sports and gaming experience for consumers globally.
A Testament to Success
Commenting on Butera’s appointment, James J. Zenni Jr., Chairman of Affinity Interactive and Founder, President, and CEO of ZCG, expressed confidence in Butera’s ability to lead the company to greater success. Under Butera’s leadership, Affinity Interactive aims to continue delivering world-class experiences to nearly 1 million users and guests across platforms.
Butera’s Vision for Affinity Interactive
Butera himself emphasized Affinity’s mission to elevate the gaming industry through advanced technology and unparalleled customer offerings. He expressed eagerness to collaborate with Zenni and leverage his familiarity with the business to execute on Affinity Interactive’s long-term strategic priorities.
Conclusion: The Appointment
The appointment of Scott Butera as President and CEO marks an exciting new chapter for Affinity Interactive. With his extensive experience and visionary leadership, Butera is poised to drive innovation and growth, ensuring that Affinity Interactive remains at the forefront of the gaming and entertainment industry.
FAQs About Scott Butera’s Appointment as President and CEO of Affinity Interactive
1. Who is Scott Butera?
Scott Butera is the newly appointed president and CEO of Affinity Interactive, a prominent player in the gaming and entertainment industry.
2. What is Scott Butera’s background?
Scott Butera brings over 30 years of experience in gaming, hospitality, media, entertainment, and sports to his new role. He has previously held CEO and president positions at organizations such as MGM Resorts International, Foxwoods Resort & Casino, and Tropicana Entertainment.
3. What are Scott Butera’s contributions to Affinity Interactive?
During his tenure at Affinity Interactive’s Sports Information Group (SIG), Butera spearheaded initiatives that enhanced retail and business product development, driving e-commerce sales for the Daily Racing Form. His strategic vision and leadership have played a crucial role in expanding product offerings and improving the sports and gaming experience for consumers.
4. What is Affinity Interactive’s mission?
Affinity Interactive aims to elevate the gaming industry through advanced technology and unparalleled customer offerings, both across digital media platforms and in-person gaming experiences.
5. How does Scott Butera plan to lead Affinity Interactive?
Scott Butera expressed eagerness to collaborate with the company’s leadership team and leverage his familiarity with the business to execute on Affinity Interactive’s long-term strategic priorities. Under his leadership, the company aims to achieve greater success and continue delivering world-class experiences to its users and guests across platforms.
