Las Vegas-based SCCG Management has expanded its executive team by welcoming Peter Kula as the new VP of Global Strategy.

Bringing a wealth of experience from prominent corporations such as Caesars and Amazon, Kula’s role will encompass various sectors within SCCG Management, including sales, marketing, client success, product market analysis, and business development.

Kula’s mission revolves around refining SCCG’s approaches to acquiring new business and nurturing client relationships. His extensive industry network is anticipated to pave the way for strategic partnerships benefiting SCCG’s clients.

Peter Kula expressed enthusiasm about his new position, saying, “Joining SCCG allows me to highlight our group’s expertise and craft a story of growth, innovation and shared success for our partners.”

Stephen Crystal, Founder and CEO of SCCG Management, shared his delight in welcoming Kula to the team, expressing, “It is with great pleasure that we welcome Peter Kula to our executive team. His distinguished career in business development and strategic partnerships, particularly with industry leaders like Caesars and Amazon, aligns seamlessly with our strategic objectives at SCCG. We are optimistic that Peter’s expertise will be a key factor in propelling our organization towards new heights of success.”

Kula’s appointment follows the recent appointment of Mark Stebbings as the Chairman of SCCG Management’s Global Advisory Board. Stebbings, formerly the COO of Betfred Group, brings more than thirty years of leadership experience, notably in Betfred’s expansion across multiple international markets, including various US states.

Furthermore, SCCG Management’s partnerships demonstrate the efforts it makes to traverse regulated industries like iGaming and sports betting. In order to assist foreign organizations in navigating Brazil’s financial environment inside regulated areas, a recent sponsorship arrangement was formed with Connectika, a Brazilian provider of payment solutions.

Partnerships with organizations such as Versus FC, Abdala Advogados, and Prometeo IT are intended to increase SCCG’s market share in the sports betting industry.

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