Rank Group, a prominent land-based casino operator in the UK, has announced a strategic partnership with GamCare, the nation’s leading provider of support services for individuals affected by problem gambling. The collaboration aims to deliver comprehensive safer gambling and social responsibility training to over 1,400 team members across Rank Group’s diverse portfolio of gaming establishments.

Rank Group’s decision to enlist the expertise of GamCare underscores its unwavering commitment to promoting safer gambling environments and fostering a culture of responsible gaming within its establishments. By investing in extensive training initiatives, Rank Group seeks to equip its workforce with the necessary skills and knowledge to identify and address potential gambling-related harm effectively.

The training program, scheduled to commence in May and extend through November, will encompass 150 days of immersive instruction designed to enhance employee understanding of responsible gambling practices. Led by industry experts from GamCare, the training modules will cover a broad spectrum of topics, including risk assessment, customer interaction, and regulatory compliance.

John O’Reilly, CEO of Rank Group, expressed enthusiasm for the partnership with GamCare, emphasizing the company’s steadfast dedication to elevating the standards of customer care and safety. O’Reilly highlighted the pivotal role of safer gambling as a strategic imperative for Rank Group, affirming the organization’s commitment to fostering a secure and enjoyable gaming environment for patrons.

The collaboration between Rank Group and GamCare represents an extension of their existing partnership, which has yielded positive outcomes over the past 18 months. Through targeted training initiatives, Rank Group has already made significant strides in educating its workforce on responsible gambling practices, particularly within customer service and digital operations.

GamCare’s training curriculum adopts a multi-faceted approach, drawing on insights gleaned from industry research, experiential learning, and best practices in responsible gambling advocacy. Participants will engage in intermediate and advanced level courses tailored to their respective roles within Rank Group’s operational framework.

The intermediate-level course, designed for frontline personnel across Grosvenor Casinos, Mecca Bingo clubs, and Rank Interactive platforms, will provide practical strategies for engaging customers in responsible gambling conversations. Through case studies and interactive exercises, employees will develop the skills necessary to identify signs of problem gambling and offer support to individuals in need.

The advanced-level course, targeted at supervisory and managerial staff, offers a deeper dive into the nuances of responsible gambling management. Participants will receive specialized training in motivational interviewing techniques, equipping them to effectively engage with high-risk customers and facilitate positive behavioral change.

Rank Group’s collaboration with GamCare underscores a shared commitment to promoting safer gambling practices and safeguarding the well-being of patrons. By empowering employees with the knowledge and skills to address gambling-related harm proactively, Rank Group aims to set a new standard of excellence in responsible gaming stewardship.

The partnership between Rank Group and GamCare represents a significant step forward in advancing the principles of responsible gambling within the UK gaming industry. Through comprehensive training initiatives and a proactive approach to customer care, Rank Group reaffirms its dedication to fostering a safe, secure, and inclusive gaming environment for all patrons.

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