Playtech has emerged victorious in the highly competitive Finnish tender for live casino games. The renowned gaming software provider has sealed a strategic partnership with Veikkaus, Finland’s state-owned monopoly operator, marking a significant milestone in the Finnish iGaming landscape.
Following an extensive Public Procurement Process, Playtech has clinched a lucrative deal with Veikkaus to provide cutting-edge live casino games to Finnish players. The initial partnership, slated to span six years, holds promising prospects for future expansion and innovation in the burgeoning Finnish iGaming market.
This collaboration builds upon the existing partnership between Playtech and Veikkaus, with Playtech already supplying a diverse range of gaming solutions, including online casino offerings, retail VLT machines, online poker, and a casino management system. With a proven track record of delivering top-tier gaming experiences, Playtech is well-positioned to elevate Veikkaus’s offerings and enhance player engagement.
While Playtech’s live casino games are already renowned worldwide, this partnership further solidifies its presence in key markets. Notably, Playtech’s live casino offerings are currently enjoyed by players in various locations globally, including Pennsylvania, USA, and Ontario, Canada. Now, Finnish players can look forward to experiencing the same level of excitement and immersion in their own backyard.
As part of the partnership, Veikkaus is set to establish a dedicated Veikkaus-branded studio to host Playtech’s live casino content. This bespoke studio will cater to Finnish players, offering immersive gaming experiences tailored to their preferences. Initially featuring popular games such as blackjack and roulette, the live casino offerings are poised to captivate and entertain Finnish bettors.
Riikka Seppänen, Vice President of iCasino at Veikkaus, expressed enthusiasm about the collaboration with Playtech, highlighting the rigorous public procurement process that led to this partnership. Seppänen emphasized the significance of this agreement as Veikkaus diversifies its product portfolio to include live casino games for the first time. With a steadfast commitment to regulatory compliance and player satisfaction, Veikkaus aims to set new standards of excellence in the Finnish iGaming market.
It’s worth noting that Finland currently operates under a monopoly system in the gambling industry. However, there are ongoing discussions about transitioning towards a licensing system, a move that has garnered praise from industry stakeholders. The European Gaming and Betting Association (EGBA) has hailed this transition as a positive step towards comprehensive gambling reform in Finland, signaling potential opportunities for growth and innovation in the Finnish iGaming sector.
The partnership between Playtech and Veikkaus heralds a new era of innovation and excitement in the Finnish iGaming landscape. With an array of captivating live casino games set to delight players, this collaboration promises to redefine the gaming experience for Finnish enthusiasts. As the industry continues to evolve, both Playtech and Veikkaus are poised to lead the way, setting new benchmarks of excellence and innovation in the Finnish iGaming market.
