Leading supplier ParlayBay has revealed a groundbreaking collaboration with the prominent online gambling platform 96.com. The partnership aims to elevate 96.com’s gaming experience by integrating ParlayBay’s extensive cricket content portfolio, positioning the provider for enhanced growth across the Asian market.

As part of the agreement, ParlayBay will offer its innovative ball-by-ball microbetting solution, a feature that has contributed significantly to the company’s success. Furthermore, ParlayBay’s geo-localization capabilities will enable tailored content delivery, ensuring relevant offerings for diverse demographics across Asia.

Cricket has emerged as one of ParlayBay’s fastest-growing sports, boasting an impressive growth rate of over 1,000% month-on-month, as reported last month. The collaboration anticipates heightened engagement with cricket enthusiasts, coinciding with the upcoming Indian Premier League (IPL) season scheduled to commence in March. ParlayBay plans to support the IPL launch with targeted promotional and marketing tools, enhancing the overall user experience for sports bettors.

Fredrik Elmqvist, Executive Chairman of ParlayBay, expressed enthusiasm for the partnership, stating, “We’re delighted to have reached an agreement with such a prominent Asian brand. The partnership allows us to deliver our cricket content to a large audience of cricket fans, as well as the wider portfolio of sports and game formats, with our content appealing to all levels of sports bettors. 

Elmqvist continued, “With the upcoming IPL season due to start, we couldn’t have partnered at a better time, with cricket fans looking for new and exciting products to boost their engagement with the sport they love.”

John Kay, Commercial Director of 96.com, echoed the sentiment, saying, “ParlayBay is an exciting provider that delivers engaging content and experiences for its partners. We are thrilled to integrate its industry-leading cricket portfolio onto our platform. The integration of ParlayBay’s content complements our own offering and supports our vision to become a global brand.”

Kay further highlighted the significance of ParlayBay’s built-in marketing tools, allowing 96.com to deliver customized and user-friendly promotions, including free bets. He expressed confidence that customers will thoroughly enjoy engaging with these unique games and experiences, solidifying 96.com’s position as a leading global brand in the online gambling industry.

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