Fitzdares, the renowned operator known for its personalized gaming experiences, welcomes Nick Dutton as its new Group Chief Operating Officer (COO), heralding a new era of technological advancements and growth for the company.

Dutton, a stalwart in the IT and technology domain with an impressive tenure spanning 36 years, brings an illustrious track record primarily within the gaming sector to his new role at Fitzdares. His vast experience includes holding vital positions such as Chief Technology Officer (CTO) at Sporting Group and contributing to industry giants like FDJ Gaming Solutions, Ladbrokes Coral, and Laverock Von Schoultz.

In his capacity as Group COO, Dutton assumes a vital role in overseeing technological advancements at Fitzdares. His responsibilities encompass spearheading Information Technology initiatives, steering product development, nurturing talent, and enhancing trading capabilities within the organization.

Will Woodhams, CEO of Fitzdares, expressed elation at Dutton’s appointment, saying, “We are over the moon to beef up our senior team with a highly experienced operator like Nick. He brings over 35 years of experience in the sector to our UK and international operations and will help make sure Fitzdares moves into our next 100 years with top-tier technology and services that will continue to offer a sporting experience like no other to our customers.”

Woodhams further highlighted Dutton’s integral role in propelling the company’s growth trajectory, emphasizing, “Nick will also help to improve our non-racing products as we explore new opportunities towards achieving double-digit year-on-year business growth. He will be part of a rebuffed senior executive team alongside another recent recruit, Martin Semler, our new group CFO, who is based in our Toronto office.”

Dutton himself, acknowledging Fitzdares’ industry-leading position, expressed enthusiasm for the new role, affirming, “Fitzdares is an industry trailblazer, with an unrivalled blend of cutting-edge technology, a truly personal feel for its customers, and bold ambitions.”

He continued, “The gaming industry is one of the most competitive out there, and Fitzdares offers something unique to its members that sets them apart. I’m excited to help build on this and ensure Fitzdares leads the pack when it comes to technology, service, and customer experience.”

This appointment follows the recent recruitment of Martin Semler as the new Group Chief Financial Officer (CFO), based in the Toronto office, further bolstering Fitzdares’ executive team and reinforcing the company’s commitment to expansion and innovation in the gaming sector. With Dutton’s expertise at the helm, Fitzdares charts a course toward continued excellence and pioneering advancements in the realm of gaming technology and customer service.

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