Low6 and WhoScored have unveiled their latest collaborative venture, UltimateFan, a cutting-edge free-to-play fantasy football game designed to revolutionize fan engagement and introduce a fresh revenue stream via in-app purchases within the UK market.
The brainchild of Low6 and powered by their innovative technology, UltimateFan seeks to redefine the conventional fantasy football gaming experience by integrating digital player cards and collectibles, intricately intertwined with fantasy point scoring mechanisms.
Enthusiasts using UltimateFan can dive into a world of digital football player and team cards, build line-ups, participate in weekly contests, and vie for a chance to claim enticing prizes, ranging from signed merchandise to gift cards.
WhoScored, leveraging Low6’s game mechanics, aims to enhance its existing user base’s engagement and explore lucrative commercial avenues through in-app purchases within UltimateFan.
Stuart Simms, CEO of Oddschecker Global Media, expressed enthusiasm about the partnership, highlighting, “We are thrilled to embark on this partnership with Low6 and integrate UltimateFan into our offering. WhoScored has always been committed to delivering engaging content to our dedicated user base and UltimateFan adds yet another string to our bow. We look forward to adding UltimateFan to WhoScored’s portfolio and offering an immersive experience to football enthusiasts globally.”
Jamie Mitchell, CEO of Low6, echoed the sentiment, emphasizing the excitement of collaborating with WhoScored, remarking, “We are excited to partner with WhoScored, who have built a mass following amongst sports fans and are the perfect fit to engage with our game. Brands are seeing the benefit of Low6 free-2-play games to not just acquire and retain users but also to open up a new revenue stream through in-app purchases.”
The launch of UltimateFan marks a significant stride in the realm of fantasy football gaming, as Low6 and WhoScored pool their expertise to craft an immersive, engaging, and rewarding experience for football enthusiasts. This strategic alliance underscores the continued evolution of sports entertainment and the innovative integration of technology to elevate fan engagement to unprecedented levels.
