Golden Whale, a prominent data science company, has entered into a strategic partnership with Finnplay, an Entain-owned platform provider. This collaboration aims to integrate Golden Whale’s cutting-edge machine learning infrastructure onto Finnplay-powered brands, revolutionizing player retention and engagement across various platforms.

Golden Whale’s technology layer, Foundation, and its self-optimization program, Loops, will become integral parts of Finnplay’s platform. This integration will empower customers to leverage predictive optimization tools and advanced data science technologies in real-time, gaining valuable insights into player behavior.

Eberhard Dürrschmid, the CEO of Golden Whale, expressed enthusiasm about the collaboration, stating, “By integrating our predictive optimisation tools and next-gen infrastructure across all Finnplay-powered brands, we can help customers gain genuine insights into their data and deliver real-time results that will be of great benefit to their retention and engagement figures. As such, it’s an exciting collaboration that we’re very much looking forward to.”

Jaako Soininen, Managing Director at Finnplay, echoed this statement, commenting, “By partnering with Golden Whale, we believe we’ve found the perfect way to give Finnplay-powered brands an edge on the competition. By utilising their advanced data science and machine learning technologies, Finnplay customers will now gain key insights, empowering them to make optimised decisions on how to better engage with players in future.”

This collaboration follows Golden Whale’s successful data-driven partnership with Greentube, announced on April 4, 2023. In that venture, Golden Whale applied data processing, machine learning, and real-time analytics to assist Greentube in improving player behavior and classification.

Golden Whale’s expansion is not limited to Finnplay. The company has also formed partnerships with Hölle Games, a video slot games supplier, and entered into a content agreement with Synot Games, enhancing its portfolio and presence in the German market.

The partnership between Golden Whale and Finnplay marks a significant advancement in the gaming industry, bringing together data science and platform expertise. As both companies join forces, players and clients alike can look forward to a new era of enhanced engagement, informed decision-making, and unparalleled insights.

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