Gaming Innovation Group (GiG) has announced its significant role in fueling the launch of Betway, a prominent online sports operator, in Portugal, marking a significant milestone in GiG’s expansion strategy within complex regulated markets. This collaboration marks GiG’s second B2B partner brand venture in Portugal, strategically positioning the company to strengthen its portfolio of tier 1 partners in complex regulated markets.
Portugal boasts one of the most robust regulatory frameworks for online gaming in Europe, presenting an opportune landscape for growth. GiG underscores Portugal’s potential, highlighting the online gaming revenue surge to a record-breaking €658.6 million ($720.6 million) in 2022, showcasing a remarkable 30% year-on-year increase.
Andrew Cochrane, Chief Business Officer at GiG, expressed pride in the partnership forged with Betway, remarking, “I’m proud of the close partnership we’ve developed with Betway, and the product that we’ve helped build with the team for the Portuguese regulated market. Betway are a leading Tier 1 operator, and this launch helps affirm our growing position as a market leader in the B2B industry.”
Cochrane further noted, “This is a very exciting time to be a part of GiG, as we continue to invest in our product and technology capabilities to underpin further Tier 1 client wins and provide existing clients with ever more compelling product features.”
Anthony Werkman, CEO of Betway, echoed Cochrane’s sentiments, emphasizing, “As part of our ambitious growth strategy for Portugal in 2024, this GiG platform will help play a role in expediting our objectives to elevate the sports betting experience for existing Betway customers in Portugal and appealing to new ones.”
Werkman elaborated, “This agreement will also allow our teams to work in synergy to reach our shared goals and aspirations within the country.”
This announcement comes on the heels of significant appointments at GiG, including Andrew Cochrane as Chief Business Officer and Matthew Saxon as Chief Technical Officer, underscoring GiG’s commitment to strategic leadership and technological advancement in the gaming industry.
