Following an announcement last month, Gaming Innovation Group (GiG) has now completed the acquisition of KaFe Rocks.

After announcing the move in November, GiG has now finalized the acquisition of KaFe Rocks. With a 3.6x growth in EV/EBITDA predicted for 2024, GiG Media is expected to gain a stronger foothold in the North American market as a result of this choice. 

The transaction cost €35 million ($38.3 million), of which €15 million was paid in cash up front. According to the November report, the investment is anticipated to contribute between €125 and €135 million to GiG’s revenue by 2024.

Warrer discussed the acquisition’s reasoning and his views on the US market in an exclusive conversation with Trafficology. He stated: “KaFe Rocks had a good presence in the US. And with this acquisition, we also wanted to grow our presence in the US market. The US market is a very interesting market. One where, if we look back at our history, maybe GiG Media has yet to realize the potential of what we could do there.”

Warrer added, “Our goal is to maintain our position as the leading casino affiliate in the industry and to expand further in the North American market,” adhering to the acquisition’s conclusion. identified a thriving business led by an exceptionally skilled team. We eagerly anticipate integrating KaFe Rocks into the GiG family, unlocking additional business value to benefit our partners and investors.”

After finalizing its acquisition of AskGamblers in 2023, GiG Media’s business continues to expand and diversify with this acquisition.With the finalization of this transaction, GiG concludes a remarkable year. The company also reported a 40% increase in revenue in the second quarter of 2023.


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