In a strategic move to broaden its gaming portfolio, Games Global has entered into a promising alliance with Rootz, a leading player in the online gaming industry. This collaboration will bring an unparalleled live casino experience to Rootz’s extensive player base through Games Global’s studio, OnAir Entertainment.
Players on Rootz’s platform can soon anticipate a thrilling array of live content, including popular titles such as Casino Hold’em, Nexus Roulette, and Card Matchup, along with timeless classics like roulette and blackjack.
Julie Allison, Chief Revenue Officer at Games Global, expressed her enthusiasm about the partnership, stating, “As we embark on a collaborative journey with Rootz, our focus is on fostering partnership and support to enhance the live gaming experience. By combining their dynamic vision with our technological prowess, we aim to create an extraordinary player journey that reflects the strength of our united efforts.”
Rootz CEO Sam Brown echoed these sentiments, highlighting the importance of the partnership and commenting, “We are eager to embark on this partnership with Games Global and OnAir Entertainment, welcoming a suite of acclaimed games to our portfolio. This marks a pivotal moment as we continue to expand our offerings and deliver exceptional gaming experiences to our players. We are confident that these additions will further enhance our diverse player base and engage players.”
The partnership signifies a significant step in the live iGaming landscape, contributing to the continuous evolution of online gaming experiences. OnAir Entertainment, a subsidiary of Games Global, has been steadily expanding its global presence, with notable collaborations such as last year’s partnership with LeoVegas and UK-based deals with Betway and 32Red.
Rootz, no stranger to strategic partnerships, had previously signed a deal with game developer Air Dice Group in May of last year to bolster its online gaming portfolio. With Games Global now in the picture, Rootz aims to build on its success and provide players with a diverse and immersive gaming environment.
As the gaming industry continues to evolve, alliances like these showcase the commitment of companies like Games Global and Rootz to push the boundaries of live casino experiences and cater to the growing demands of an ever-expanding player community.
