Fanatics Betting and Gaming continues its impressive expansion throughout the United States with the launch of Fanatics Sportsbook in New York. This strategic move marks a significant milestone for the company as it strengthens its foothold in the lucrative sports betting market.
In a remarkable display of growth and agility, Fanatics Sportsbook has swiftly expanded its operations to cover 15 US states. Notably, the launch in New York follows recent rollouts in Michigan and Indiana, demonstrating the company’s commitment to reaching a wide audience of sports enthusiasts.
As part of its expansion strategy, Fanatics Betting and Gaming acquired the US businesses of PointsBet, paving the way for seamless integration and migration of PointsBet customers to the Fanatics Sportsbook app. Customers in New York can expect a hassle-free transition, with their username, password, account balance, rewards points, and responsible gaming settings automatically migrated to the new platform.
Fanatics Sportsbook sets itself apart with its user-friendly interface and tailored features designed specifically for iOS and Android devices. Customers can enjoy a seamless betting experience with features such as a discover feed, search functionality, and the opportunity to earn up to 5% of their total bet in FanCash. This focus on user experience underscores Fanatics’ commitment to providing cutting-edge technology and innovative solutions to its customer base.
The decision to launch Fanatics Sportsbook in New York comes at a pivotal moment in the state’s sports betting landscape. With the legalization of mobile sports betting and the market’s rapid growth, New York presents a prime opportunity for Fanatics to capitalize on the burgeoning demand for sports wagering. In October, New York became the first US state to surpass the $2 billion mark, further underscoring the immense potential of the market.
The launch of Fanatics Sportsbook in New York represents a significant milestone for Fanatics Betting and Gaming as it continues to expand its presence across the United States. With its seamless migration process, tailored features, and strategic market entry, Fanatics is poised to capture a significant share of the growing sports betting market in New York and beyond.
