ESA Gaming, a leading player that serves as the voice and advocate for the video game industry, announced a strategic collaboration with Bragg Gaming Group, a renowned content provider. The collaboration aims to elevate ESA Gaming’s Game Aggregator System or GAS through integrating a variety of proprietary slots from Bragg Gaming Group into ESA’s expanding portfolio.

Bragg Gaming Group, known for its exceptional in-house studios Atomic Slot Lab, Indigo Magic, and Wild Streak Gaming, will introduce a selection of exclusive titles to ESA Gaming’s platform. Players can anticipate immersive gaming experiences with titles like Egyptian Magic, Fairy Dust, Cai Fu Emperor Ways, 3 Coin Cowboy, and Sevens & Suns.

Thomas Smallwood, Head of Marketing at ESA Gaming, expressed enthusiasm about the partnership, asserting, “Bragg Gaming Group is a major player in the industry, with a reputation as a producer of high-quality content in regulated markets globally. We’re delighted to add its comprehensive portfolio of titles to our GAS offering, which we continue to expand with bold, exciting game providers.” 

Karl Grech, Head of Business Development at Bragg Gaming Group, highlighted the strategic significance of the partnership, stating, “ESA Gaming’s aggregation offering allows us to reach markets where players have a real passion for excellent content and we’re confident that our games will prove to be a big hit in these regions. We want to focus on developing exciting, mutually beneficial partnerships and this is a positive deal for us.”

ESA Gaming, as part of its ongoing strategic alliances, initiated collaboration with Novibet starting December 1, 2023. Through its global distribution agreement with Novibet, ESA Gaming has expanded its EasySwipe offering into several international markets, including Greece, Ireland, Finland, Mexico, and Colombia.

On November 13, 2023, Bragg Gaming Group announced the resignation of its COO and President, Lara Falzon. Despite the leadership change, Bragg Gaming has demonstrated remarkable growth, with Q3 2023 results revealing a 71% increase in adjusted EBITDA and an 8% year-on-year revenue boost. This strategic collaboration with ESA Gaming aligns with Bragg Gaming Group’s commitment to expanding its reach and delivering premium gaming content to diverse markets.

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