Crown Resorts, grappling with regulatory challenges and ongoing reforms, has issued a stern caution to the public concerning counterfeit social media accounts and deceptive advertisements falsely utilizing its identity. The operator emphasized that online gambling remains strictly prohibited in Australia, reaffirming that it does not engage in any form of iGaming activities.

Expressing concern over the rising prevalence of fraudulent online elements misrepresenting Crown’s brand, the official warning highlighted the proliferation of fake social media accounts, ads, or apps utilizing Crown’s name, logo, and images. Crown clarified that its activities are confined solely to its physical venues and urged individuals to exercise caution, refrain from interacting with suspicious accounts, avoid sharing personal or financial details, and promptly report fraudulent content or suspicious activities.

Acknowledging the challenges faced in curbing illegal online operators, Crown Resorts reiterated its commitment to working closely with social media and technology companies to prioritize the removal of fraudulent content.

Despite efforts by the Australian government, notably through the Australian Communications and Media Authority (ACMA), to tackle illegal online gambling operators, regulatory measures often face limitations in effectively enforcing restrictions. Offending operators can maneuver around restrictions by altering their IP addresses, evading measures intended to block their access.

This cautionary statement surfaces amidst Crown Resorts’ extensive reform initiatives, particularly in its Melbourne, Sydney, and Perth integrated resorts, aimed at reclaiming casino licenses following inquiries that delivered unfavorable assessments. While regulators have acknowledged progress, integrity concerns have emerged, including allegations against the company’s CEO for allowing previously excluded patrons back into Crown properties.

In response to these concerns, Crown Melbourne recently enforced mandatory time and loss limits for patrons using electronic gaming machines, aligning with recommendations from the Finkelstein Royal Commission. Despite proactive, safer gambling initiatives company-wide, certain developments have raised fresh integrity concerns that could impede Crown’s progress toward compliance.

The visibility of Crown’s logo on illicit websites compounds the challenges, affecting the company’s image amid its concerted efforts to regain regulatory compliance and restore public trust in its operations.

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