Beter, a leading provider of sports and esports content, has unveiled a pivotal agreement with Novibet, marking a significant milestone set to bolster Novibet’s offerings with access to Beter’s comprehensive suite of sports and esports content.

The collaboration will empower Novibet with an extensive array of content from Beter, encompassing thrilling events like the Setka Cup table tennis and an array of ESportsBattle tournaments spanning eFootball, eBasketball, eHockey, CS2, and an array of other engaging offerings. Additionally, Novibet will benefit from access to Beter’s esports odds feed, alongside the provider’s impressive 24/7 live streaming services, covering over 44,000 monthly events.

Gal Ehrlich, CEO of Beter, expressed excitement about the partnership with Novibet, saying, “Novibet is an established, high-calibre gaming tech company and we are thrilled to see our leading sports and esports content added to its offering to players.”

Ehrlich continued, “From day one, we have focused on providing fast betting experiences to bettors as this is the content they want to engage with. That we offer this across sports through products such as the Setka Cup and esports with our ESportsBattle brand has made us a must-have partner. We are confident that Novibet players will enjoy the unique betting experience our content provides and that once they have tried it for the first time, they will keep coming back for more.”

Echoing this sentiment, Thanos Gkiokas, Director of Sportsbook at Novibet, reiterated, “We are committed to providing our players with the best sports and esports betting experience in the market and to do that, we have to team up with premium content providers and we couldn’t ask for a better partner than Beter. It sits at the cutting edge to offer fast-betting content that hits the mark with a range of player audiences and sports fans.”

Gkiokas added, “This is a very important partnership for us, and one that strengthens Novibet’s position as a top destination for sports and esports betting.”

The alliance between Beter and Novibet underscores a shared vision to revolutionize the sports and esports betting landscape, offering a diverse array of captivating content and betting experiences to enthusiasts. This announcement follows ESA Gaming’s recent global distribution deal with Novibet, contributing to ESA Gaming’s expanded presence across international markets, including Europe and Latin America.

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