After Altenar’s recent expansion into the Bulgarian market earlier this year, the collaboration aims to integrate Altenar’s technology into the Magic Bet platform.Sportsbook provider Altenar has formed a partnership with Magic Bet, a Bulgaria-based operator, aiming to strengthen its presence in the Balkans region.

Under the agreement, Altenar will provide its online products to Magic Bet, focusing initially on the online segment. This collaboration grants Magic Bet access to Altenar’s portfolio, including Virtual Sports and interactive Bonus offerings for its clients.

Plamen Dzhedzhev, CEO of Magic Bet, expressed excitement about the deal, stating, “Altenar has a reputation for world-class technology, and we are excited to be going into 2024 with this deal signed.” He emphasized that the integration will position Magic Bet as one of the top online operators in the territory, offering a diverse range of verticals to customers.

Panagiotis Lantzas, Altenar Account Manager, highlighted Bulgaria as a key region for expansion across the Balkans. He expressed delight in the agreement with Magic Bet, emphasizing the potential for enhancing success in Bulgaria through Altenar’s technology.

This collaboration adds to Altenar’s recent ventures, including a partnership with LVC Diamond’s in Hungary, contributing to its expansion in the European market. Magic Bet has also been actively expanding its offerings, partnering with CT Interactive to broaden its game selection for patrons.


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