Gaming Innovation Group (GiG) has announced a significant long-term partnership with The Football Pools (The Pools) to provide its cutting-edge sportsbook, ‘SportX’, and iGaming platform, ‘CoreX’. This collaboration aims to revitalize The Pools’ online presence and significantly enhance its digital performance by leveraging GiG’s advanced technology solutions.

GiG Partners with The Football Pools to Launch SportX and CoreX

Key Highlights of the Partnership

• GiG’s SportX and CoreX Platforms: The Football Pools will integrate GiG’s SportX sportsbook and CoreX iGaming platform to modernize and expand its digital offerings.
• UK Market Entry: This partnership marks the introduction of GiG’s X-Suite solutions into the UK market, following their successful deployment in other regulated markets globally.
• Strategic Timing: The collaboration comes at a pivotal moment for both organizations, aiming to capitalize on The Football Pools’ brand heritage and GiG’s technological expertise.

Statements from Key Executives

Andrew Cochrane, Chief Business Officer at GiG:
“I am delighted that The Football Pools, a brand with such heritage in the UK market, have chosen GiG to power their ambitious online growth plans. We have gained a significant headwind with our X-Suite in regulated markets around the world since launch earlier this year, providing a springboard for us to leverage our vast wealth of experience in the UK market, a market we know extremely well, to help power revenue growth.”

James Arnold, CEO at The Football Pools:
“I am delighted to be able to announce this transformational partnership with GiG, at such a pivotal moment in the history of both organizations. I firmly believe this will enable us to realize the potential of ‘The Football Pools’ brand heritage, and to aggressively grow The Pools as we embrace the true digital transformation of this iconic British brand. Myself and my team have enormous faith in the ability and expertise of the GiG team, and very much look forward to a successful and mutually beneficial partnership for the years to come.”

Strategic Benefits and Market Impact

This partnership is set to bring several strategic benefits to both GiG and The Football Pools:

• Enhanced Digital Presence: By integrating GiG’s advanced platforms, The Football Pools aims to significantly boost its online presence and user engagement.
• Market Expansion: The introduction of GiG’s X-Suite solutions into the UK market represents a major step in GiG’s global expansion strategy, leveraging its success in other regulated markets.
• Revenue Growth: The collaboration is expected to drive substantial revenue growth for both companies, utilizing GiG’s technology to optimize The Pools’ digital offerings.

Conclusion: The Partnership

The partnership between Gaming Innovation Group and The Football Pools marks a transformative moment for both organizations. By leveraging GiG’s state-of-the-art SportX and CoreX platforms, The Pools aims to modernize its digital presence and capitalize on its iconic brand heritage. This collaboration not only enhances The Pools’ market position but also signifies GiG’s strategic entry into the UK market, setting the stage for future growth and innovation.

FAQs About Gaming Innovation Group’s Partnership with The Football Pools

1. What is the new partnership between Gaming Innovation Group (GiG) and The Football Pools (The Pools)?

Gaming Innovation Group has entered into a long-term partnership with The Football Pools to provide its SportX sportsbook and CoreX iGaming platform.

2. What are SportX and CoreX?

SportX is GiG’s advanced sportsbook platform, and CoreX is its iGaming platform. Both are designed to enhance digital performance and user engagement for online gaming and betting services.

3. What is the significance of this partnership for GiG?

This partnership marks the introduction of GiG’s X-Suite solutions into the UK market, a major step after establishing a presence in other regulated markets globally.

4. How will this partnership benefit The Football Pools?

The collaboration aims to revitalize The Pools’ online presence, harnessing GiG’s technology to enhance digital performance, user engagement, and revenue growth.

5. What did Andrew Cochrane, Chief Business Officer at GiG, say about the partnership?

Andrew Cochrane expressed delight that The Football Pools chose GiG to power their online growth plans. He highlighted the successful deployment of GiG’s X-Suite in regulated markets globally and its potential to drive revenue growth in the UK market.

6. What did James Arnold, CEO at The Football Pools, say about the partnership?

James Arnold described the partnership as transformational at a pivotal moment for both organizations. He expressed confidence in GiG’s ability to help realize the potential of The Football Pools’ brand heritage and drive aggressive growth through digital transformation.

7. What strategic benefits does this partnership bring?

Enhanced Digital Presence, Market Expansion and Revenue Growth.

8. How will this partnership impact GiG’s market presence?

The partnership will enable GiG to leverage its X-Suite solutions in the UK market, enhancing its global expansion strategy and presence in regulated markets.

9. What are the long-term goals of this collaboration?

The long-term goals include revitalizing The Pools’ digital presence, leveraging GiG’s technology for sustained revenue growth, and establishing a strong market position in the UK for both companies.